Rebranding - Omelette Vintage
Omelette Vintage is a second hand clothing shop with selected pieces, the owner handpicks, posts and promotes every single piece. Her goal is to sell clothes for everyone of any gender and every age, so the brand has to be inclusive.
Another challenge is the name, it was something that happened natually because of the owner's name and her email, people organically started joking about it and it became the brand's name. Even though it's natural, organic and fun, it's easy to end up with a restaurant focused visual identity and that's the complete opposite of the brand.
Moodboards:
The owner during our briefing interview gave me different inspirations, things she navigates through, things she finds interesting like music, 70's and 90's style and visuals, colors and places. Since the selection was very broad, I decided to make two moodboards and asked her to pick the things she completely hated, the moodboard with less hate was the one with which we proceeded with.
Many logos were sketched and designed, but the one that was chosen featured a lettering design with the "Bright" typeface.
Behind the logo
Deliverables
Since the client posts pictures of the clothes, a template was done to easily say the size and price of each piece.
Thank you!
